Ridiculously Smart Stuff on Behavior Change

So I’ve probably mentioned in the past that Sebastian Deterding is one of my professional crushes.  I’ll try not to gush excessively, but he’s really smart.

Here’s his latest slideshare on research for behavioral change, and it’s fantastic stuff:

The MAO Model: Research for Behavior Change.

He’s got some interesting critiques of the rider / elephant metaphor (from Jonathan Haidt’s Happiness Hypothesis) which I’m really curious about.  I’ve used that metaphor a lot, and I think it’s useful for learning design, but I’ll definitely investigate his points — for example, he points out that shifting all the emphasis to the elephant isn’t the right strategy either (I’m sure that there’s a lot that isn’t in the slides — will have to see if there’s a recording of the talk).

1 thought on “Ridiculously Smart Stuff on Behavior Change

  1. Oh no, now I have a crush on Deterding too, So awkward,

    By the way, I know first hand that you don’t shift all the emphasis to the elephant…you just throw the elephant a peanut from time to time to keep the rider aware!

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