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Want Attention? Talk to the Elephant.

December 22, 2011

Do you want to capture and maintain your learners’ attention? You need to talk to the elephant.

dirksen_fig01 — The elephant metaphor is from Jonathan Haidt's book, The Happiness Hypothesis (http://www.happinesshypothesis.com/)

Peachpit (my publishers) just posted an article I wrote based on Chapter 5: Design for Attention. You can read the entire article here.

Julie Dirksen

Julie Dirksen is a leading expert in instructional design, elearning, and behavior change. She's a frequent speaker at industry events, an eLearning Guild Guild-master, and the author of one of the bestselling books on instructional design, "Design for How People Learn."

Julie Dirksen

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