Want Attention? Talk to the Elephant.

Do you want to capture and maintain your learners’ attention?  You need to talk to the elephant.

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The elephant metaphor is from Jonathan Haidt's book, The Happiness Hypothesis (http://www.happinesshypothesis.com/)

Peachpit (my publishers) just posted an article I wrote based on Chapter 5: Design for Attention. You can read the entire article here.

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