Want Attention? Talk to the Elephant.

Do you want to capture and maintain your learners’ attention?  You need to talk to the elephant.

The elephant metaphor is from Jonathan Haidt's book, The Happiness Hypothesis (http://www.happinesshypothesis.com/)

Peachpit (my publishers) just posted an article I wrote based on Chapter 5: Design for Attention. You can read the entire article here.