Not sure where to start? Use the decision guide to find your perfect service or combination of services.
Interactive Workshops to Build the Skills Your Team Needs
Choose from Julie’s engaging, interactive virtual workshops available in half-day, full-day, and two-day formats. All workshops are research-informed and adaptable for your organization.
Designing for Attention and Engagement
Use the science of attention and engagement to help learners get and stay engaged.
All of our learners today have so many things demanding their attention, it can be difficult to break through the noise and get their focused attention for a learning experience. In this workshop we look at the science of attention and engagement, and how to create learning that helps learners get and stay engaged.
What’s Included:
- An overview of the science of attention and engagement, including how memory and attention interact
- A design framework for creating engaging learning experiences
- A toolbox of strategies for promoting engagement
- Before and after activities that help you transform your content
Analyzing for Instructional Strategies
Use a diagnostic frame to analyze learner needs and develop more effective instructional strategies and resources.
Learn how to analyze learner needs systematically and develop targeted instructional strategies that address real performance gaps.
What’s Included:
- A diagnostic framework for analyzing learning challenges
- Methods for identifying root causes of performance issues
- Strategies for matching instructional approaches to learner needs
- Practice scenarios and case studies
Instructional Design Basics
Learn the key instructional design skills to design for how people learn.
Build a strong foundation in instructional design principles and learn how to create effective learning experiences based on how people actually learn.
What’s Included:
- Core principles of how people learn
- Essential ID models and when to use them
- Writing effective learning objectives
- Designing assessments that measure what matters
Designing for Skill Development
Prepare your learners for an increasingly complex and volatile world by developing learning experiences to build the complex skills required by modern organizations.
Learn how to design learning experiences that develop complex, transferable skills that learners can apply in dynamic, real-world situations.
What’s Included:
- Understanding the difference between knowledge and skill development
- Designing deliberate practice opportunities
- Creating scaffolded learning progressions
- Methods for transfer and application in authentic contexts
Learning Design for Behavior Change
Make use of the latest behavioral science research to create more effective learning.
Apply behavioral science principles to create learning experiences that drive real behavior change and lasting results.
What’s Included:
- Key principles from behavioral economics and psychology
- How to design for habit formation and sustained change
- Strategies for overcoming common behavioral barriers
- Techniques for creating environments that support new behaviors
Cut Through the Noise: Communicate Value Using Behavioral Science
Communicating WIIFM (What’s in it for me?) to learners is crucial for learner motivation. Learn how behavioral science can help learning designers communicate value in a more compelling way.
Learn evidence-based strategies to communicate the value of learning experiences in ways that resonate with learners and drive motivation.
What’s Included:
- Behavioral science principles for effective communication
- Techniques for framing learning value compellingly
- How to address learner motivations and concerns
- Strategies for creating buy-in before learning begins
What Instructional Designers can Learn from Game Design
Learn the underlying structures of game design to not only engage learners, but also to improve skill development.
Discover how game design principles can enhance learning experiences through better engagement structures and skill progression.
What’s Included:
- Core game design principles applicable to learning
- How games scaffold challenge and skill development
- Creating feedback loops that motivate learners
- Practical techniques for adding game elements to learning
Learning Experience Design – what Instructional Designers can learn from User Experience Design
Design better learning experiences by learning core user experience competencies for user research, prototyping, and user testing.
Apply user experience design methods to create more learner-centered, intuitive, and effective learning experiences.
What’s Included:
- UX research methods for understanding learner needs
- Rapid prototyping techniques for learning design
- User testing strategies and methods
- How to iterate and improve based on learner feedback
Energize Your Event with Research-Backed Keynotes
Inspire your audience and set the stage for transformation with engaging keynotes that blend research, storytelling, and actionable insights.
Most Popular Topics
Talk to the Elephant: Designing Learning for Behavior Change
Translate the latest behavioral science research into practical strategies for creating learning experiences that drive real behavior change.
Motivation and Learning
Explore what truly motivates learners and discover evidence-based techniques to strengthen engagement and commitment.
The Science of Attention and Engagement for Learning
Learn how cognitive architecture shapes attention and apply proven strategies to keep learners engaged from start to finish.
Strategies for Complex Skills Development
Navigate the challenges of teaching sophisticated competencies with research-backed approaches that build expertise progressively.
Gap Analysis for Learning Design
Ensure your learning solution fits the actual need by mastering systematic gap analysis and needs assessment techniques.
Systems Thinking & Learning Design
Understand how learning exists within larger organizational systems and design solutions that account for context and complexity.
Drive Lasting Performance Improvement with Strategic Consulting
Partner with Julie to drive sustainable change and performance improvement through evidence-based consulting tailored to your organization’s unique challenges.
Learning Strategy Consulting
Collaborate with L&D leaders to create high-impact curriculum aligned to business goals using evidence-based learning methods.
Services Include:
- Curriculum development: Creating or refining your curriculum using science-based learning design principles
- Curriculum audits: Identifying opportunities for improvement and optimizing your existing curriculum
- Team mentoring: Providing guidance and support to your L&D professionals
Outcome: Learning programs that improve performance and leave your team equipped to build impactful learning experiences.
Behavior Change Consulting
For sticky behavior change challenges, use a science-based approach to pinpoint root causes and map targeted strategies for success.
Services Include:
- Analyze the root causes of behavior challenges using COM-B analysis
- Develop evidence-informed behavior change strategies
- Coach your team in implementing behavioral design principles
Outcome: Integrated plans addressing capability, opportunity, and motivation barriers to support lasting behavior change.
Ready to transform your learning strategy or tackle complex behavior change challenges?
Not sure where to start?
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Additional Services
Book Julie for any of the following services.
- In-Person Workshop Delivery
Bring Julie on-site for a more immersive experience. - Virtual Book Club
A friendly, interactive session tied to Design for How People Learn or Talk to the Elephant. - Online Courses: The DBL Library (Coming Soon)
Two 90-minute, self-paced e-learning courses that reinforce key ID and behavior-change concepts.
- Follow-Up Design Clinic
A 90-minute virtual session focused on applying what your team learned. - Virtual Book Signing
A personalized book signing session for your team with signed copies of Julie’s books. - The Complete Book Bundle
All three of Julie’s best-selling books, with optional signed copies.