Okay folks — I’m only doing this workshop publicly once this year. It will be a virtual workshop on October 9th, 16th and 23rd (2025) with my friends at LDA, and it’s one of my favorite things to do. If you haven’t already taken it, I wanted to highlight some of my favorite activities from the workshop.
Really Define the Behavior
Instead of fuzzy goals like “build a safety culture,” participants will practice writing outcomes and behaviors so clear you could capture them in a photo. This exercise sharpens your ability to spot measurable, observable actions that drive change

Mapping Your Learners Motivation
Using a case study (like freelance writers saving for retirement), you’ll highlight all the reasons people might — or might not — adopt a behavior, and then connect them to autonomy, competence, and relatedness from self-determination theory

Figure Out Where Are They in the Change Process
Not everyone is starting at the same place. In this activity, you’ll place learners on a 10-step readiness continuum — from “doesn’t know the behavior exists” to “struggling to maintain it”. Is it a knowledge problem, or is it more about motivation and support?

Design Effective Interventions
You’ll learn to dissect a behavior using the COM-B model: Capability, Opportunity, and Motivation. This reveals hidden barriers and points to practical interventions, which you can use to design effective solutions.

You can register here: https://members.ldaccelerator.com/checkout/learning-design-for-behavior-change-with-julie-dirksen
If you’d like to bring your team, we do offer team discounts. Reach out using the contact form.
Thanks!
Julie
Hello! I would like to bring myself
And possibly 3 others for a total
Of 4. What would the group discount look like so I can let my VP know? Thank you.
Interested