That Pesky Goldfish Attention Span Myth

I think everyone who works in the research-to-practice area has a persistent myth that annoys them the most. Mine is unquestionably the goldfish attention span one.

Here’s my pass at a video to address that (note: contains a shameless marketing plug):

If you’d like to learn more about how to engage learners, check out our course at https://designbetterlearning.com/

References:

Patti Shank’s detailed investigation: https://elearningindustry.com/8-second-attention-span-organizational-learning

Ken McCall’s Linkedin writeup (he actually ordered the book to investigate the claim, which is a gold star in my estimation):
https://www.linkedin.com/pulse/20140418171300-15742110-writing-for-goldfish/

The Ceros folks did the deepest dive into the origins, even checking the internet archive (hashtag nerdrespect!)
https://www.ceros.com/originals/no-dont-attention-span-goldfish/

Props to Entrepreneur and the BBC for not propagating the myth:
https://www.entrepreneur.com/article/321266

Want Attention? Talk to the Elephant.

Do you want to capture and maintain your learners’ attention?  You need to talk to the elephant.

The elephant metaphor is from Jonathan Haidt's book, The Happiness Hypothesis (http://www.happinesshypothesis.com/)

Peachpit (my publishers) just posted an article I wrote based on Chapter 5: Design for Attention. You can read the entire article here.