Promises and Pitfalls of Gameful Design

Quick post to point to this fabulousness from Sebastian Deterding (via @bertbates):

Sidenote: I’m currently at the LEEF Conference (, and it’s interesting to see the backlash against the term “Gamification.”   The presentation above talks about Gameful Design, and Nathan Verrill from NatronBaxter used the term “Applied Gaming.”

2 thoughts on “Promises and Pitfalls of Gameful Design

  1. Julie – jealous once again.

    The more I read about gamification or applied gaming, the more I wonder if this is really any different from many of the things that we designed at AI? It is apparent to me that there is greater sensitivity/consideration paid to some aspects, but it feels like these considerations are more of a tweaking than an overhaul.

    If you disagree then that means that I really should be where you are now. This also struck me when listening to Schell’s recent comments here:

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