Quick post to point to this fabulousness from Sebastian Deterding (via @bertbates):
Don’t Play Games With Me! Promises and Pitfalls of Gameful Design
View more presentations from Sebastian Deterding
Added: You can get the audio track here: http://www.webdirections.org/resources/sebastian-deterding-closing-keynote-don%E2%80%99t-play-games-with-me-with-me/ (highly recommended).
Sidenote: I’m currently at the LEEF Conference (http://www.goleef.com), and it’s interesting to see the backlash against the term “Gamification.” The presentation above talks about Gameful Design, and Nathan Verrill from NatronBaxter used the term “Applied Gaming.”